There is something about the initial struggle entrepreneurs go through that ultimately shape them and they carry that through the growth of their company.

Today I'm In the Trenches with Dr. Emily Spichal, functional podiatrist and founder of Naboso Technology, an innovative new insole company. On this episode, we talk about creating a new product, the manufacturing process and getting investments.

Three Things We Learned

• Expect haters if you're trying to disrupt the norm.
• Factor the creation and manufacturing of your products into your timetable.
• You are always close to the moment of burnout.

After years of product development, planning, and manufacturing, your company may still need to go through several rounds of investments and stages of growth. When you're disrupting an industry, you cannot give up.

"What changes industries is disruptive ideas from someone who sees a void." - Dr. Emily Splichal

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