In The Unlikely Event is the podcast that dives into real stories of crisis, creativity, and comebacks from the world of experiential and event marketing. Hosted by Rick Kiley, Co-Founder of SoHo Experiential, each episode features industry pros sharing how they turned event disasters into brand-building wins. From live event production to brand activations and experiential storytelling, discover how the best in business show that the most memorable experiences often start in the most unlikely ways.