ProfitEngines® -  Digital Marketing Coaching With Matt Coffy

138 - “IN THE WILD” thinking through a ProfitEngine

07.02.2020 - By Matt CoffyPlay

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Your sales funnel, or conversion funnel, is the path that a lead (prospective patient) takes through the buying process that ultimately results in a conversion (paying patient). The shape reflects the fact that a large number of your leads will never complete the journey through the funnel. You’ll expose your practice and services to a lot of people at the top of the funnel, but only a small fraction of those will actually convert.

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