This week we sat down with Katie Lovelace from @lovelace.media and unpacked her journey navigating the freelance space in college to balancing a full time job while still exploring creative opportunities in New York. Ever since freshman year of college, Katie's goal has always been to move to New York & her photography & videography skills helped paint her path. However, with her passion and pursuits also came hinderances that stemmed from "being in the wrong major."  In college, being "creative" was tied to having a "creative" major, which ultimately created a misconception that if you weren't actively pursuing a design centric degree, then you wouldn't have the validity to create content. 

In this episode we break down how Katie found her creative groove, navigated the transition to New York, landed a corporate job, and how she mass messaged photographers, influencers, celebrities to assist them in any creative way. The cold outreaches were done through Instagram DM's and ultimately led her to her first gig which quickly transitioned to photographing for New York Fashion week & more.

Life after college is simply a balancing act, so tune in to uncover how Katie is navigating what it means to build a brand as a freelancer, while managing a corporate job, all while still trying to enjoy the bliss of being 23 in the city that never sleeps.