In this video, we explore the key differences between qualitative and quantitative data. Qualitative data helps us understand the "why" behind human behaviour, while quantitative data provides us with measurable numbers and ratios. Just like in cooking, where you consider both the amount of sugar and the reason for adding it, decision-making often requires a blend of both types of data. We'll delve into how businesses can leverage both qualitative and quantitative insights to make informed decisions and gain a deeper understanding of their customers. Follow UX Anudeep for continuously learning every day about UX design.