Mastering Innovation

In with the Old, In with the New: Exploring New Areas While Enhancing Existing Value


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Tanya Berman, Vice President at MARS, discusses the importance of keeping existing products strong and relevant while innovating new offerings. Read more: https://mackinstitute.wharton.upenn.edu/2019/consumer-goods-tanya-berman/

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Mastering InnovationBy Mack Institute for Innovation Management

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