<p>Author and industrial designer, Ayse Birsel, believes that no matter how challenging the problem, anything – from a product, to society, to your life – can be designed to be better.</p>

Author and industrial designer, Ayse Birsel, believes that no matter how challenging the problem, anything – from a product, to society, to your life – can be designed to be better.

In your Shoes with Ayse Birsel

“What’s it like in your shoes?” Join Mauro Porcini, PepsiCo's Chief Design Officer, as he speaks with some of the world's most innovative minds about the vision, values and experiences that drive their creative journey.

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In your Shoes with Ayse Birsel

In your Shoes with Ayse Birsel