Club Cool

Inauguration Day Style Moments, The Downside of Brand Growth, Plus "Seinfeld" & "Friends" Fashion Becoming Current

01.21.2021 - By Club CoolPlay

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Barrett and Phil jump on the mics for another rousing edition.  First up, the boys talk about the many incredible style moments at today's historic inauguration, including but not limited to Bernie wearing his meme jacket and the Vice President's nephew showing up in Dior 1s.  Then, for the big topic of the day, the guys talk about how the necessity for business growth typically ends up hurting the product from your favorite designers and brands.  Whether it's contemporary favorites like John Elliott and Aimé Leon Dore pushing out more product at better margins or bigger companies like Everlane and Bonobos feeling the pressure to answer to their investors and corporate overlords.  Barrett then highlights some of his favorite under-the-radar brands (BTFL Studio, Séfr, & Sunflower) and points out how shopping these lines in the earlier stages of this lifecycle can be more favorable to the consumer.  Finally, the boys talk about the rise of "Seinfeld" and "Friends" as sources of style inspiration for a generation that's acquainting themselves with the shows for the first time just as 90s influence on fashion continues to reign supreme.

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