James overcomes his disappointment in Pat’s despoilment of the GU Clubhouse in order to launch an investigation into marketing to & by creatives. We discuss the point of marketing, bring up examples of people whose marketing “works,” and arrive at the four key determinants of our own interest in working with someone: credibility, competence, vulnerability, and genuineness (or authenticity). If your marketing isn’t landing, your funnel is busted, or you’re struggling to figure out who to work with, this segment is for you!

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* What’s your biggest turnoff in marketing?

* If someone says they will make you a billionaire, do you believe them?

* When you’re being marketed to, what do you find are the keys to making you want to work with / buy from somebody.

Segment Links:

James Buchanan on Harvesting Better Ideas (his process for ghostwriting)—Creative Mornings. Full of great wisdom and practical steps! https://creativemornings.com/talks/james-buchanan/1

The Rise of Fake Gurus—wonderfully dramatic!

Artist Kath Montstream—website https://www.kmmstudio.com/

Kath’s interview with the Gifted Underachievers: https://giftedunderachievers.substack.com/p/interview-kath-montstream

Trainer and Legit Guru Sean Casey:

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