Personas in 2021 - How to do them properly and why most are rubbish

Inbound Afterhours | Personas in 2021 | S04 Ep04

'Also worth a listen' Louis Grenier, 2025

A (mostly) marketing, sales an HubSpot related podcast. Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency.

Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world.

Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. Dive into the oldest episodes carefully if you value your eardrums. God bless those Blue Yeti mics.

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Marketing

'Also worth a listen' Louis Grenier, 2025 A (mostly) marketing, sales an HubSpot related podcast. Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. Dive into the oldest episodes carefully if you value your eardrums. God bless those Blue Yeti mics.

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Inbound Afterhours | Personas in 2021 | S04 Ep04

Inbound Afterhours | Personas in 2021 | S04 Ep04