Bringing European, Asian and Australian companies to the US, Bill Kenney, founder of MEET and Soft Land Partners, discusses communication issues, misunderstandings and disconnects with some inbound clients. Among these issues are top overseas executives’ lack of delegation and empowerment, their changing junior executives’ decisions without understanding the full context, and not presenting their marketing messages from the customer’s point of view. Bill’s insights can also help US execs understand seemingly-obvious American assumptions that may have to be communicated to foreign venture partners. 

Highlights:

{01:46} Bill’s journey

{04:45} Stories of marketing expectations in international business

{22:00} Examples of ventures that failed

Bill Kenney bio:

Bill Kenney has founded six companies. He currently leads a growing venture called MEET. MEET specializes in helping venture-backed growth companies effectively exhibit at trade shows. MEET changes outcomes by helping clients engage and enroll volumes of quality prospects in-person.

Connect with Bill:

http://meetroi.com/

https://softlandpartners.com/

LinkedIn: https://www.linkedin.com/in/bkenney/

Twitter: https://twitter.com/billkenney

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