Quotes and Tips by Dan Moyle

Inbound Marketing

Just before Dan came to Interview Valet he was an in-house marketer for a mortgage company. He grew their mortgage team from being the only one marketing for them to a team of 10.

Dan explains his content strategy and how he helped the mortgage company bring in 13 months of revenue in one month.

Dan thinks the sales and marketing magic happened because it was all about educating their customers and not trying to convince them. Helping people and having their interests at heart is much better than just trying to convince them.

Interview Valet

Dan moved over to Interview Valet because of his relationship with Tom Schwab and that he liked the podcast industry.

Interview Valet is a virtual company. They use Zoom and loom and Facebook groups to communicate

He doesn’t have to rely on proximity to work with people they can rely on things like desire and skill.

Dan enjoys the flexibility of working virtually and working from home.

At Interview Valet they feel their leverage point is the systems that they use and productivity tools. Dan uses those tools to work smarter.

Marketing is a conversation between you and your customers and that includes systems for customer service.

Interview Valet is a marketing agency and they focus entirely on podcast interview marketing.

Podcasting Tips

Having a conversation with your ideal customers with a podcast interview is so powerful.

Interview Valet helps their customers get on podcast interviews and then use that as a marketing tool

A podcast is not just an interview. You get a backlink, you get social media coverage. Interview Valet teache their customers how to tell stories

To be a good guest on podcast learn to be a good storyteller. Don’t make it an infomercial. Dan shares other tips on how to be a good guest on the podcast.

Dan shares some tips on what a podcast guest can do to better market their interviews.

Dan's resource is a book by Rand Fishkin called Lost and Founder: A Painfully Honest Field Guide to the Startup World lost and found her on audible. Dance take away is to really listen to your customers especially during product launches.

Dan’s favorite tool right now is Loom  Loom is an email video tool that embeds video into an email.

Dan’s cause is the Honor Flight Network.

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