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Inbound > Outbound? Hear It From a GTME ft. Omar El sayed
In today's episode, I chat with Omar, GTM Engineer at Flexcode, an Odoo partner operating across Europe and the GCC, about the research-heavy, high-stakes world of selling enterprise ERP implementations to C-suite buyers where you get exactly one shot and the work before outreach is double or triple the work after.
We explore Omar's philosophy on personalization: use Clay and AI for research—college background, industry, company stage, market share, growth signals, family vs. corporate business—but write the message yourself, because AI-generated copy at this level is immediately spotted and the cultural nuance of speaking to a Harvard-trained finance executive versus a technology-school founder versus a GCC business owner requires a human touch that LLMs consistently miss. He also shares his channel strategy: LinkedIn and email only in Europe due to GDPR, but in the GCC, cold calls and WhatsApp outreach work extremely well because decision makers run their businesses on WhatsApp—sending around 100-140 targeted outreaches per week across both regions. His contrarian prediction: AI in GTM is a bubble similar to the dot-com era—real value will emerge but the hype is disproportionate to the investment, tool costs will eventually exceed product value, and the cycle will reset back to mindset and strategy as the actual differentiator. Omar shares his path as a double-major biomedical and systems engineering student, from knowing nothing about lead generation to an internship at Voyance Health where a mentor taught him the full SDR process, to a cloud engineering stint, to joining Flexcode as a hybrid SDR-marketer-technical-implementer who now contributes to both selling and building Odoo itself.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What Flexcode Does: Odoo Partner Across Europe and the GCC
(01:29) Why Pre-Outreach Research Is Triple the Work of the Outreach Itself
(02:12) Using Clay for Research, Writing Messages Yourself: Why AI Copy Fails at C-Suite Level
(03:31) Personalizing by College Background, Culture, Company Stage, and Market Position
(06:26) Follow-Up Is Where Sales Actually Happen: Be Thick-Skinned and Keep Going
(08:17) Channel Strategy: LinkedIn and Email in Europe, WhatsApp and Cold Calls in GCC
(09:47) Omar's Journey: Biomedical Engineering Student to Hybrid GTM and Odoo Implementer
(12:38) Why Building and Selling the Same Product Sharpens Your GTM Thinking
(13:00) Future Prediction: AI in GTM Is a Bubble, Mindset and Strategy Will Always Win
🔗 CONNECT WITH OMAR
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
View all episodes
By Saurav GuptaIn today's episode, I chat with Omar, GTM Engineer at Flexcode, an Odoo partner operating across Europe and the GCC, about the research-heavy, high-stakes world of selling enterprise ERP implementations to C-suite buyers where you get exactly one shot and the work before outreach is double or triple the work after.
We explore Omar's philosophy on personalization: use Clay and AI for research—college background, industry, company stage, market share, growth signals, family vs. corporate business—but write the message yourself, because AI-generated copy at this level is immediately spotted and the cultural nuance of speaking to a Harvard-trained finance executive versus a technology-school founder versus a GCC business owner requires a human touch that LLMs consistently miss. He also shares his channel strategy: LinkedIn and email only in Europe due to GDPR, but in the GCC, cold calls and WhatsApp outreach work extremely well because decision makers run their businesses on WhatsApp—sending around 100-140 targeted outreaches per week across both regions. His contrarian prediction: AI in GTM is a bubble similar to the dot-com era—real value will emerge but the hype is disproportionate to the investment, tool costs will eventually exceed product value, and the cycle will reset back to mindset and strategy as the actual differentiator. Omar shares his path as a double-major biomedical and systems engineering student, from knowing nothing about lead generation to an internship at Voyance Health where a mentor taught him the full SDR process, to a cloud engineering stint, to joining Flexcode as a hybrid SDR-marketer-technical-implementer who now contributes to both selling and building Odoo itself.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What Flexcode Does: Odoo Partner Across Europe and the GCC
(01:29) Why Pre-Outreach Research Is Triple the Work of the Outreach Itself
(02:12) Using Clay for Research, Writing Messages Yourself: Why AI Copy Fails at C-Suite Level
(03:31) Personalizing by College Background, Culture, Company Stage, and Market Position
(06:26) Follow-Up Is Where Sales Actually Happen: Be Thick-Skinned and Keep Going
(08:17) Channel Strategy: LinkedIn and Email in Europe, WhatsApp and Cold Calls in GCC
(09:47) Omar's Journey: Biomedical Engineering Student to Hybrid GTM and Odoo Implementer
(12:38) Why Building and Selling the Same Product Sharpens Your GTM Thinking
(13:00) Future Prediction: AI in GTM Is a Bubble, Mindset and Strategy Will Always Win
🔗 CONNECT WITH OMAR
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.