- Inbound vs Outbound marketing

- With inbound marketing

• your ideal customers find you and your products.

• They know, like, and trust you before buying from you.

• You are able to build credibility and long lasting relationships with customers.

• Results might be slower, but anything that is great takes time to build.

• Inbound marketing is usually more cost effective than outbound marketing

- With outbound marketing

• the results might be faster, but it is significantly less effective than inbound marketing.

• You might attract the wrong customers which means your customers won’t be happy.

• People might buy from you, but they don’t know, like, or trust you.

• You potentially do not have any relationships with your customer which means they may not buy from you over and over again.