Guest: Laura Erdem, US Sales Leader at Dreamdata

What happens when you join a startup no one’s heard of and can’t rely on brand or inbound?

You show up on LinkedIn – and build demand from scratch.

In this episode of Haamucast, Edward sits down with Laura Erdem, the face of Dreamdata’s sales motion and a social selling powerhouse. Laura shares how she went from zero inbounds to building her entire pipeline through LinkedIn – all by posting consistently, finding her voice, and doubling down on what actually works.

You’ll hear:

👻 Why one customer journey post (and a spicy Chris Walker comment) changed everything

👻 The system behind Dreamdata’s LinkedIn engine – including GPTs for C-levels

👻 What founders must do to get the rest of the company posting

👻 Laura’s take on the algorithm (spoiler: nobody cares)

👻 How she repurposed a Times Square billboard post… like 10 times

Bonus: Laura shares why sponsored personal posts are the new ad format – and how she built a network so strong it followed her across the Atlantic.

Check out Haamu.io if you want to learn more about how Haamu can turn you into a thought leader worth following.