We would like to help you optimize your A/B tests and, ultimately, achieve your email marketing goals – including driving more revenue.

Watch this eye-opening interview with Kath Pay as we discuss:

• Why you shouldn’t solely depend on tools for your A/B tests
• How to conduct a scientific A/B test
• The huge impact a hypothesis can have on your current and future A/B tests
• Why most marketers optimize for an anomaly and how you can avoid that
• Why most metrics you’re using to measure your results could be wrong
• The importance of questioning every best practice before putting it into use

Learn all this and more in this revealing interview with email marketing specialist Kath Pay.