What gets incentivized gets accomplished, right?  But for some companies that depend on commissioned sales people or who have top management with large compensation tied to KPI's, incentive pay comes with both ethical and strategic issues.  When big bonuses are at stake, managers can be motivated to do bad things including sand bagging the numbers or worse.  Yet there's still a need to align the interests of the firm with those whose job it is to execute the firms strategy.  In this episode we take a look at how to properly incentivize in a way that's best for the company.