Enterprise Eyeballs: Innovative B2B Marketing Stories

Incentive programs that create excitement in sales | Mark McKeever


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Design incentive programs with intention

Mark McKeever is an entrepreneur, investor, and advisor for McKeever Advisory. Mark shares his extensive experience in sales, marketing, strategy, and operations as a former COO and Co-owner of MicroAge.

In this episode:

➤ Learn why incentive programs should outpace standard sales cycles

➤ The incentive process should include: Planning, taking control, and don't ignore corporate culture

➤Create a Win-Win profitable incentive program for all departments - company-wide

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