It might sound obvious, but it’s not.  Instead of trying to sell somebody that hasn’t walked through the door yet, just focus on getting them in the door without the expectation of a sale.  A person is much more inclined to walk through the doors of your business if they can do so without being expected to buy something.  However, once they’re in the door, they are much more likely to buy something while they’re there.  It’s much easier to convert sales for people who are physically in your business that it is for people who have to make the decision to buy before walking through your door. 

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