64: Inclusive marketing: How to reach a more diverse audience with Holliday Phillips

Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula, a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces. 

All her work is in service of this question: “What will it take to build a wiser, kinder world?”

Three things guide all Holiday’s work - deep compassion for others, a strong belief in our personal power to change things and the commitment to be a great ancestor to my children and future generations. 

In this episode Holiday & Kelly discuss how to reach a more diverse audience with inclusive marketing.

This episode covers:

What diversity, inclusion & equity means in relation to business

The 3 step approach yoga teachers can take to be more diverse & inclusive

Why it’s about more than just diversity in your yoga classes

How teachers in studios can bring awareness of inclusivity to studio owners up to 

What not to do when it comes to diversity & inclusivity marketing

How can yoga teachers ensure their offers attract diverse people

Inclusive marketing tips

Learn more about Holiday here

Follow Holiday on Instagram

The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. 

There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.

Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:

https://www.facebook.com/groups/digitalyogaacademy/

Follow us on Instagram

Subscribe to our Youtube channel

Like us on Facebook

Sign up to our mailing list