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Income, Influence & AI Clones with Monique Sar
How do creators turn influence into income - and build a career that lasts beyond one viral moment?
In this episode of Mad Influence, Helen Saul is joined by Monique Sar, founder of De Vitesse, an agency focused on partnerships and influencer campaigns, and President of BNC Speakers, representing pro athletes, speakers and business leaders. Over the past decade, Monique has worked with Fortune 500 brands to secure high-value partnerships, helping creators move from visibility to sustainable revenue.
Monique’s path into talent representation wasn’t linear. After building a successful career in finance, she made a leap into marketing following what she describes as a “movie moment” realisation that she was meant for something different. What followed included failed ventures, financial risk and rebuilding from scratch - experiences that now shape how she advises creators and founders today.
As Monique puts it: “I do have this very bold vision that any creator that has over a hundred thousand followers should be earning six figures.”
This conversation explores positioning, pricing and the realities behind brand deals - from why virality doesn’t equal value, to how creators can negotiate confidently, to what brands often misunderstand about return on investment. Helen and Monique also discuss offline activations, the resurgence of real-world community in a digital-first industry, and how AI is reshaping talent representation, including the legal and ethical questions that come with cloning your name and likeness.
If you’re interested in the business behind influence - not just the highlight reel - this episode offers a candid look at what it takes to build credibility, command higher fees and create meaningful partnerships that go beyond likes and followers.
Music written by Joseph McDade
Follow Monique
LinkedIn: https://www.linkedin.com/in/moniquesar/
Instagram:https://www.instagram.com/moniquesar.boss/
Follow Helen Saul:
LinkedIn: www.linkedin.com/in/helensaul/
Follow Mad Influence
YouTube: www.youtube.com/@madinfluencepod
Instagram: www.instagram.com/madinfluencepod
TikTok: www.tiktok.com/@madinfluencepod
View all episodes
By Helen SaulHow do creators turn influence into income - and build a career that lasts beyond one viral moment?
In this episode of Mad Influence, Helen Saul is joined by Monique Sar, founder of De Vitesse, an agency focused on partnerships and influencer campaigns, and President of BNC Speakers, representing pro athletes, speakers and business leaders. Over the past decade, Monique has worked with Fortune 500 brands to secure high-value partnerships, helping creators move from visibility to sustainable revenue.
Monique’s path into talent representation wasn’t linear. After building a successful career in finance, she made a leap into marketing following what she describes as a “movie moment” realisation that she was meant for something different. What followed included failed ventures, financial risk and rebuilding from scratch - experiences that now shape how she advises creators and founders today.
As Monique puts it: “I do have this very bold vision that any creator that has over a hundred thousand followers should be earning six figures.”
This conversation explores positioning, pricing and the realities behind brand deals - from why virality doesn’t equal value, to how creators can negotiate confidently, to what brands often misunderstand about return on investment. Helen and Monique also discuss offline activations, the resurgence of real-world community in a digital-first industry, and how AI is reshaping talent representation, including the legal and ethical questions that come with cloning your name and likeness.
If you’re interested in the business behind influence - not just the highlight reel - this episode offers a candid look at what it takes to build credibility, command higher fees and create meaningful partnerships that go beyond likes and followers.
Music written by Joseph McDade
Follow Monique
LinkedIn: https://www.linkedin.com/in/moniquesar/
Instagram:https://www.instagram.com/moniquesar.boss/
Follow Helen Saul:
LinkedIn: www.linkedin.com/in/helensaul/
Follow Mad Influence
YouTube: www.youtube.com/@madinfluencepod
Instagram: www.instagram.com/madinfluencepod
TikTok: www.tiktok.com/@madinfluencepod