Here on the Irish Tech News podcast we love to promote new Irish startups. One such startup is AdLab, an app that aspires to bridge the gap between consumers and Irish fashion brands, , with the aim of creating collaborative and authentic marketing campaigns via User Generated Content (UGC).

AdLab provides a cost effective means for brands to access new content. All content will be screened by the App, to ensure that it matches the brand's specific content requirements (set out by the brands themselves). I recently spoke to one of AdLab’s  Co-Founder’s Lorcan Melia.

Lorcan talks about his background, What AdLab does, how AdLab started, Enterprise Ireland's New Frontiers (Phase 2) programme and more.

More about AdLab: 

AdLab was born because the Co-Founders believe that marketing and advertising is rapidly heading towards 'authenticity' - customers react well to seeing real people.

AdLab allows brands to access and showcase their own customers' content for their digital marketing purposes, creating a relationship between the brand and their customer. AdLab aims to give brands access to a wealth of affordable and authentic content.