The competition for donors is stronger than it has ever been. How do organizations identify and build their mid-level donors to one day being major donors? Prospect research can play an integral role in the success of identifying and qualifying who those prospects are to an organization.

In this episode, sponsored by Target Analytics, Plug in to Prospect Research chair, Ryan Frank, discusses this topic with Michael Quevli, senior consultant with Target Analytics, and Kelly Riutta, director of prospect research with University of Washington.