Rabya Lomas of She Flourished, has take back control of her Instagram account and turned it into a place where she feels comfortable and confident posting on a less regular basis but bringing in an element of playfulness that seems to have all but disappeared from the platform.

The algorithm changes, photography expectations and time dedicated to the site are factors that don’t deter Rabya from posting the imagery she wants when she wants to, and by moving away from the ‘should’s’ and ‘musts’ of having an Instagram profile, she has created a great community and built up her following in an organic way.