Summary

Today on Green About Media we hear from Fiona Salmon, the Sustainability Lead at Captify, as she discusses the importance of sustainability in the digital space. She shares her background and career path, highlighting her transition from print to digital media sales. Fi emphasises the need for awareness about the environmental impact of digital campaigns and the importance of measurement and auditing. 
She also discusses the challenges and mistakes in data collection and the significance of year-on-year data comparison. Fi shares insights on reducing carbon emissions in campaigns and the role of a green task force in driving sustainability initiatives. She concludes with advice for individuals and companies looking to get started on sustainability.

Takeaways

• Awareness of the environmental impact of digital campaigns is crucial in the digital space.
• Measurement and auditing are essential for understanding and reducing carbon emissions.
• Year-on-year data comparison is important for tracking progress and setting sustainability goals.
• Reducing carbon emissions in campaigns can lead to improved performance and increased profitability.
• Setting up a green task force can help drive sustainability initiatives within a company.

Links & Recs:
The Sustainable Business Book
Fiona Salmon

This episode is brought to you as always by The Digital Distillery.

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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner