Proven Methods to Boost Nonfiction Book Sales and Grow Your Business

by Carma Spence | The Author Switch Podcast

Is your once-bestselling book now losing momentum? Don’t worry, it’s not the end. In this episode of The Author Switch Podcast, Carma Spence shares 10 proven tactics to increase the sales of your backlist titles. These actionable strategies will help you bring your old books back into circulation. Learn about:

and more. These actionable tips are designed to help authors like you attract more clients and grow your business. Tune in and turn on your author switch to take your book sales to the next level.

Is your once-bestselling book gathering dust on virtual shelves? Don’t let this business growth asset fade into obscurity! In this episode of The Author Switch Podcast, I share 10 powerful strategies to breathe new life into your older titles. It is even possible to reclaim that your bestseller status!

I’ve seen firsthand how a strategic approach can revitalize older works. Whether your book has been out for a year or a decade, these tactics will help you increase sales and expand your reach.

Learn how a fresh cover and updated messaging can give your book a second wind. This can attract new readers and even entice previous buyers.

Discover the power of building on your existing work. Through a sequel or an updated edition, this can reignite interest in your original book.

Explore how diversifying your book’s formats can tap into new markets. And it can boost sales across all versions.

Find out how to position your book as relevant to today’s headlines. You can do this even years after its initial release.

Uncover creative ways to present your existing content in new packages. You may even reach audiences you hadn’t considered before.

Learn how to celebrate your book’s milestones to create buzz and renewed interest among readers.

Understand the importance of periodically updating your book’s keywords. This ensures it remains discoverable in an ever-changing online landscape.

This modern approach to book promotion can work just as effectively for older titles as for new releases.

Discover how limited-time offers can drive sales and create urgency around your older titles.

Learn how adaptations and spin-offs can breathe new life into your original work.

Throughout this episode, I share personal stories and practical examples from my own experience. You’ll gain valuable insights on how to apply these strategies to your own past titles. Why not turn old titles into fresh sources of authority and income?

Are you ready to dust off your older titles and give them a new lease on life? Tune in to this episode today! Arm yourself with the knowledge to transform older books into powerful tools for growing your business.

P.S. Looking for more ways to amplify your authority through your books? Visit authorswitch.com/episodes for a treasure trove of additional insights and strategies!

Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals.

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