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Increase Category Opportunities Landed Part 7
Sticky Learning Lunch 48: Increase Your Category Opportunities
Today's topic, Increase the Number of Category Opportunities Landed Part 7.
73% of your Category Opportunities Never Make it to Store.
You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.
You Can Read the Full Transcript Below:
Nathan Simmonds:
Good afternoon, sticky learning lunches. Welcome to Monday. Really great to be here. Really great to see you even in the virtual. We're just gonna give it a few more seconds while we're waiting for the rest of the people to arrive in the room. Just gonna have a mouthful of drinks. Gonna make sure we're getting ourselves set up for the day. A few more seconds. Good to see you, Colin. Thanks for being here. Darren, always a pleasure.
Nathan Simmonds:
Fabian, great to see you here again, Joe, lovely to see you. John, thank you very much for being here. First time attendee, I believe. Thanks very much for taking the time to invest in yourself in this session for today. Just as we're waiting for those last people to arrive, let's make sure we are setting ourselves up for success. So, first things first, before we even get into the introductions, let's zero out the distraction, a hundred percent attention.
Nathan Simmonds:
Let's get the little airplane lit up. So we haven't got our WhatsApp, Twitter, our pings, buzzes, beeps or whatever, distracting us from what we're spending our time doing here today. Making sure that you've got a fresh sheet as well. Fresh sheet, fresh thinking. So you wanna make sure you've got a nice clean page in your notebook. And at the top of this, you're gonna write keepers and keepers are the things that you want to remember that you wanna remind yourself about.
Improve your category opportunities
Nathan Simmonds:
And when you reread that, it's gonna reignite that thinking. So when you come back to this learning from today and from our previous sessions, that you can go back, go back into that thinking and create some new ideas that are gonna help you deliver a better result in your business. And as you've just seen me with my drink, making sure that you have hydration.
Nathan Simmonds:
Make sure you are hydrated. Keep your brain lubricated so you can make this learning stick. I think we're good to go. Let's dive into today's session. Actually, before we do that, if you have not already registered for tomorrow's session, I'm gonna put a link in the box at the bottom there in the chat box for everyone. If you have not registered for tomorrow's session, now is the time to make sure you've got a copy of that link so you can get prepared for tomorrow.
Nathan Simmonds:
Tomorrow we're looking at the first stage of evoc, the self-evaluation, part of the leadership model that is in the chat box. Now, if that's gonna be beneficial for you, sign up for tomorrow's session. It's four part module of system. We'll be running through Tuesday, Wednesday, Thursday, and Monday next week. If you know anyone else that would benefit from that, share that link with them as well.
Nathan Simmonds:
Get 'em involved. There's gonna be some great content in there. I'm gonna be delivering the first stage of our leadership coaching model. It's gonna really help you take your game to a whole new level, Andy. Ready? I'm ready. Good. So look, welcome to today's sticky learning with me, Nathan Simmons, senior leadership coach and trainer for MBM Making Business Matter, the home of Sticky learning. And we are the soft skills and leadership development provider to the UK grocery and manufacturing industry.
Nathan Simmonds:
Idea of these learnings is to give you 20 minutes of micro learning to help you be the best version of you in the work that you do, whether that be from home or returning back to the office.
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By Darren A. SmithSticky Learning Lunch 48: Increase Your Category Opportunities
Today's topic, Increase the Number of Category Opportunities Landed Part 7.
73% of your Category Opportunities Never Make it to Store.
You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.
You Can Read the Full Transcript Below:
Nathan Simmonds:
Good afternoon, sticky learning lunches. Welcome to Monday. Really great to be here. Really great to see you even in the virtual. We're just gonna give it a few more seconds while we're waiting for the rest of the people to arrive in the room. Just gonna have a mouthful of drinks. Gonna make sure we're getting ourselves set up for the day. A few more seconds. Good to see you, Colin. Thanks for being here. Darren, always a pleasure.
Nathan Simmonds:
Fabian, great to see you here again, Joe, lovely to see you. John, thank you very much for being here. First time attendee, I believe. Thanks very much for taking the time to invest in yourself in this session for today. Just as we're waiting for those last people to arrive, let's make sure we are setting ourselves up for success. So, first things first, before we even get into the introductions, let's zero out the distraction, a hundred percent attention.
Nathan Simmonds:
Let's get the little airplane lit up. So we haven't got our WhatsApp, Twitter, our pings, buzzes, beeps or whatever, distracting us from what we're spending our time doing here today. Making sure that you've got a fresh sheet as well. Fresh sheet, fresh thinking. So you wanna make sure you've got a nice clean page in your notebook. And at the top of this, you're gonna write keepers and keepers are the things that you want to remember that you wanna remind yourself about.
Improve your category opportunities
Nathan Simmonds:
And when you reread that, it's gonna reignite that thinking. So when you come back to this learning from today and from our previous sessions, that you can go back, go back into that thinking and create some new ideas that are gonna help you deliver a better result in your business. And as you've just seen me with my drink, making sure that you have hydration.
Nathan Simmonds:
Make sure you are hydrated. Keep your brain lubricated so you can make this learning stick. I think we're good to go. Let's dive into today's session. Actually, before we do that, if you have not already registered for tomorrow's session, I'm gonna put a link in the box at the bottom there in the chat box for everyone. If you have not registered for tomorrow's session, now is the time to make sure you've got a copy of that link so you can get prepared for tomorrow.
Nathan Simmonds:
Tomorrow we're looking at the first stage of evoc, the self-evaluation, part of the leadership model that is in the chat box. Now, if that's gonna be beneficial for you, sign up for tomorrow's session. It's four part module of system. We'll be running through Tuesday, Wednesday, Thursday, and Monday next week. If you know anyone else that would benefit from that, share that link with them as well.
Nathan Simmonds:
Get 'em involved. There's gonna be some great content in there. I'm gonna be delivering the first stage of our leadership coaching model. It's gonna really help you take your game to a whole new level, Andy. Ready? I'm ready. Good. So look, welcome to today's sticky learning with me, Nathan Simmons, senior leadership coach and trainer for MBM Making Business Matter, the home of Sticky learning. And we are the soft skills and leadership development provider to the UK grocery and manufacturing industry.
Nathan Simmonds:
Idea of these learnings is to give you 20 minutes of micro learning to help you be the best version of you in the work that you do, whether that be from home or returning back to the office.