Payments Strategy Show

Increase payments adoption and reduce churn by optimizing for user experience with Joseph Solomon


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As customers, why do we enjoy interacting with some software and dread others? And how can SaaS companies create that feeling of joy in an embedded payments product?

Payments UX expert Joseph Solomon of WDIR joins us on the Payments Strategy Show to answer these questions and more. We covered:

  • One critical UX touchpoint with a disproportionate impact on payments adoption (SaaS companies don’t want to miss this)
  • How to boost merchant onboarding completion rates with progress indicators and other UX best practices
  • The critical importance of trust in payments, and how to build it through UX design
  • How to innovate on a payments product that demands reliability and stability
  • Small words that make a big difference in confirmation pages, status emails, and other payments touchpoints


The Payments Strategy Show is brought to you by Vertex and Rainforest.


Vertex: The Vertical Software Conference

This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A.

Learn more: https://www.vertexconference.com/

Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference


Rainforest is the embedded payments purpose-built for vertical SaaS.

Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.

Learn more: https://rainforestpay.com

Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay


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Payments Strategy ShowBy Rainforest

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