Sticky Learning Lunch 44: Increase Your Category Opportunities

Today's topic, Increase the Number of Category Opportunities Landed Part 1.

73% of your Category Opportunities Never Make it to Store.

You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Welcome to today's learning. This is going to be slightly different. As I said before. This is gonna be a super niche presentation series, talking about category management. We're just gonna give it a few more seconds while we're waiting for the last attendees to arrive in the room. It's gonna give that a moment. Welcome, Colin. Good to see you. Thanks for being here. Darren, thank you for being here. It's appreciated, FAAB, and good to see you again. Jim, I think this is your first time attendee to these sessions.

Nathan Simmonds:

Thanks very much for being here. Really appreciated, Tim, always a pleasure to see you. Thank you very much. Let's get you guys set up for success initially. So as always, what I wanna make sure we're covering is getting our mobile phones. Let's get the mobile phones, get the little airplane lit up. Let's zero out the distraction, a hundred percent attention on what we are doing here today.

Nathan Simmonds:

Also, making sure you're hydrated, so making sure you've got a drink available. Herbal teas for me today. Let's keep ourselves, you know, keep ourselves hydrated so we can keep our brains lubricated. And also making sure that we've got a fresh page for fresh thinking. So we want a nice blank page. And at the top of that, we wanna write keepers. We also wanna write in there the 73% funnel, which is what we're gonna be covering today as we talk about category management.

Nathan Simmonds:

And Andy's gonna be covering more of that in just a second. Top of that page, keep us, these are the things you wanna remember. These are the things that you want to be reminded of. And these are the things when you reread it, it reignites that think, and it makes the learning stick, which is what we are here to do now. That's what MBM is all about. So let's see who's got coming in, right?

Nathan Simmonds:

Let's get into this. I've got my notepad and my pen ready. I've got a series of questions to be firing into Andy as we go through this. Welcome to today's Sticky Learning Lunch with myself, Nathan Simmons, senior leadership coach and trainer for MBM. I'm joined today by Andy Palmer, resident expert on category management. And the idea of these training sessions is to help you be the best version of you in the work that you do.

Nathan Simmonds:

And whether that's whether you are when you are at home or returning to work, or preparing to return to work, it's about pushing this thinking. It's about helping you take your business to the next level. And as we are the leadership development and soft skills provider to the UK grocery and manufacturing industry, it's right that we talk about category management. Andy, this next seven sessions, they're all yours and you're gonna take us through this, please, you know, take over and let's see what category management is all about and how it can help these people.

7 Simple Ways To Understand The Category Management Process

 

Andy Palmer:

Lovely, thank you Nathan. Welcome everybody. I'm super excited to be sharing this content with you. Over the coming days, we're gonna take you through our seven step category management process session each day, looking at each different stage of the funnel, bringing it to life now to manage expectations. I guess we're only gonna be scratching the surface but hopefully leaving you hungry to want to reach out to us afterwards and learn more. Learn how we can support you with category management.

Nathan Simmonds: