Sticky Learning Lunch 47: Increase Your Category Opportunities

Today's topic, Increase the Number of Category Opportunities Landed Part 4.

73% of your Category Opportunities Never Make it to Store.

You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Good afternoon. Sticky lunches. I don't know, is that the right way? Getting this? Yeah, I'm just getting my screen up here. Bear with me while we get that going. Share screen. Oh, hold on. There we go. That was the problem. 'cause I wasn't the presenter.

Nathan Simmonds:

Okay, now we're, now we are here. Okay, we're in. Welcome everyone to today's sticky learning, uh, with me, Nathan Simmons and Andy Palmer, resident expert in category management. We're just gonna give it 30 seconds while we wait for the last people to arrive in the room. And then we are going to crack on and share stage four of the 73% funnel. Let's just give it a moment. Let's make sure we're setting ourselves up for success.

Improve your category management opportunities

 

Nathan Simmonds:

Mobile phones up and higher. Let's make sure the little plane is lit up, zero out the distraction, a hundred percent attention on you and what you are doing here. Let's make sure also that you are hydrated here, is getting warmer here in the uk. Thankfully, we might actually have a summer this time, who knows? Um, although according to the government, they have canceled some of this year, but I don't think technically you can do that.

Nathan Simmonds:

So let's make sure you're staying hydrated, you're keeping your brain lubricated. And also let's make sure you've got a fresh page for fresh thinking. So let's get these ideas. Any ideas that Andy is sharing, any questions that I asked that trigger a new thought, let's make sure we're getting them down there on that sheet so that you can go back and remember, reread and reignite that thinking to keep your learning sticky. I think we're almost on time, but do you know what?

Nathan Simmonds:

I'm actually gonna say this at the beginning of this episode, rather than at the end of it, if you have not registered for tomorrow's sticky learning lunch, I'm putting that if it's, if you cannot see it in the chat box right now, I'm putting that in the chat box. Hold on. He says, bear with me. I'm putting the link in there for tomorrow's session and all our future sessions in the chat box right now.

Nathan Simmonds:

So if you have not already registered for tomorrow's session, for next week's sessions, whatever it is, the link is there. Please click on that, get that screen ready for you to go in there and register for the future sessions. And also, it's there for you to copy and paste and share to your friends if you know someone that's gonna get value from category management. If you know someone that's gonna get value from, uh, a deep dive on their own leadership skills in the next week, share this link with them.

Nathan Simmonds:

Let them know about sticky learning lunches and get them involved in these classrooms to help them take their thinking to the next level. Let's do this. Welcome everyone to the rooms. It's good to see you all. Thank you, Tim. Good to be here. McKayla. McKayla, good to see you. First time. Fiona, Fabian, Darren Collin, thank you very much for being a greatly appreciated. Let's dive in. Welcome to today's Sticky Learning lunch with me, Nathan Simmons, senior leadership coach and trainer for MBM Making Business Matter.

Nathan Simmonds:

We are the leadership and development and soft skills provider to the grocery and manufacturing industry. I do with these sessions is just to help you be the best version of you in the work that you do, especially in category management. Andy,