Why most business owners are not charging enough for the value they offer. Just by simply increasing your prices, and implementing a new pricing structure, will greatly improve your business and your lifestyle!

Believe it or not, raising your prices can easily increase your profits by up to 500% or more! Assuming you’ve got the balls, or even better, the vagina! It doesn’t cost you a penny, and in many cases, you won’t lose a single customer.

Most business owners are scared shitless at the thought of raising prices, even though every single one of them wants to. They’re too afraid they might lose customers or be perceived as greedy by their peers.

Think about it this way. It’s your responsibility to offer a higher value service to your customers and charge as much as you’re worth. This is the best way to protect the survival of your business for you, your family, and your employees. You owe it to yourself and those around you to keep your business alive and to make it grow! And you owe it to your customers to help them get the highest-value service possible.

How can you implement this without losing a single customer?

The easiest approach to raising prices is to add new “packages” for your products and services. For example, you can introduce three new package choices: Silver, Gold and Platinum. Whatever you’re selling now becomes “Silver,” and then you expand on that to create a more expensive “Gold package” and an even more expensive “Platinum package.”

If you offer a product, add a service. If you offer a service, add a product.

That’s it!

And guess what? If you sell a $100 product with a 30% mark- up and increase your prices by $30, then congratulations, you’ve just doubled your profits!