“If you have a business, the key metrics that you need to be paying attention to are your Return on Investments.” Today, Bijal (@bijal.launch) discusses the impact of branding on your ROI, using specific examples of the platforms you can use to attract clients and how to track the data to know where you’re investing your time. She also added how branding creates more inbound traffic than direct response marketing.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(2:13) The branding piece as it relates to customer lifetime value.

 (5:57) How do you get your client: Tracking customer lifetime value to observe how it adds to top-line revenue and affects bottom-line profit margin. 

(8:44) Brands that become billionaires during a recession. 

(13:33) Why does branding strategy make a difference in marketing?

 (15:44) The biggest market difference between an e-commerce brand that grows exponentially and one that doesn’t is branding. 

(17:33) Why being motivational is a bad idea and doesn’t convert.

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