Episode 59 takes us into the eCommerce platform Shopify. We had the chance to chat with Shopify expert Kurt Elster. His eCommerce Bootcamp gives Shopify store owners a proven method to boost traffic and conversions. Today, as a special treat, Kurt brings us some of the insights he shares in his bootcamp.

If you are selling online, no matter what platform or plugin you are using, you get some excellent tips in this show brought to you by our sponsor, Bluehost.

We chatted about:

* Why we shouldn’t try to sell to people

* Tips to help you optimize your store for conversions

* Some insights on what makes Facebook one of the best social platforms for promoting your online store

* Connecting your Shopify store with WordPress—and why it works

* One of Kurt’s favorite examples of a marketing strategy around a specific Shopify store

Thanks to Our Podcast Sponsor: Bluehost

Transcript

You can also download the transcript of this show: WordPress eCommerce Show Episode 59 March 15 2017

Bob Dunn: Hey, everyone. Welcome back to the WP eCommerce Show. Bob Dunn, here, also known as BobWP on the web. Today we are going to shift things a bit and dive into the popular eCommerce platform, Shopify. But we aren’t talking the tech details. Instead, we are looking at two essential pieces that will make your Shopify store a success: traffic and conversions. Often, something many store owners struggle with this. So, to get us on the right track, I’m bringing in the big guns.

Kurt Elster is one of the two brains behind the eCommerce Bootcamp, which is a proven Shopify marketing process that any Shopify store owner can use to improve traffic and conversions. Kurt is also a Shopify expert and fellow podcaster. Hey, Kurt. Welcome to the show.

Kurt Elster: Thank you for having me. It’s my honor and pleasure.

Meet Kurt Elster, Shopify Expert

Bob Dunn: So, Kurt, I did cover a bit of who you are, but fill us in on the details for those who do not know you.

Kurt Elster: Sure. I quit my job in 2009 and tried to start my own eCommerce platform. Didn’t know what I didn’t know, and creating a SaaS is incredibly difficult. To keep the lights on, I started developing websites. That was seven years ago, and now, after the last two and a half years, we’ve worked exclusively on Shopify. We were one of the first Shopify Experts. Recently became the 85th Shopify Plus Expert.

Predominantly, we help Shopify store owners uncover hidden profits in their websites. It’s a lot of conversion-rate, revenue-optimization stuff. I like to work with entrepreneurs, fellow enthusiastic entrepreneurs. So, we’ve got folks from Shark Tank and Kickstarter and a lot of Amazon sellers. I just love selling stuff online. It was a thing we were good at. I’ve just made it my full-time job. I love what I do.

Bob Dunn: Very cool. What I want to do on today’s show is, you have this eCommerce Bootcamp, and I know it’s packed with information for the Shopify store owner, but to give them a taste of what they might get there, as well as helping them with their traffic and conversion, I’m going to see if I can pull out five tips from you Plus maybe a couple other goodies to help them with their stores. Sound like a deal, Kurt?

Kurt Elster: Sounds great, yeah. I think I can get you five or more.

Kurt’s eCommerce Bootcamp: download a free chapter