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Paul Smith is one of the world’s leading experts on organizational storytelling. In this episode, he shares how stories increase a product's value. What types of stories you should be telling in the sales process. What components each story must have to make it good. And how to create a surprise ending when the story doesn't naturally have one.
By Nicholas Jensen5
5656 ratings
Paul Smith is one of the world’s leading experts on organizational storytelling. In this episode, he shares how stories increase a product's value. What types of stories you should be telling in the sales process. What components each story must have to make it good. And how to create a surprise ending when the story doesn't naturally have one.