Unlimited Wealth

Increase Your Value Using Stories, With Paul Smith


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Paul Smith is one of the world’s leading experts on organizational storytelling.  In this episode, he shares how stories increase a product's value.  What types of stories you should be telling in the sales process.  What components each story must have to make it good. And how to create a surprise ending when the story doesn't naturally have one.

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Unlimited WealthBy Nicholas Jensen

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