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Paul Smith is one of the world’s leading experts on organizational storytelling. In this episode, he shares how stories increase a product's value. What types of stories you should be telling in the sales process. What components each story must have to make it good. And how to create a surprise ending when the story doesn't naturally have one.
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Paul Smith is one of the world’s leading experts on organizational storytelling. In this episode, he shares how stories increase a product's value. What types of stories you should be telling in the sales process. What components each story must have to make it good. And how to create a surprise ending when the story doesn't naturally have one.