We just got back from the AA-ISP Revenue Summit and participated in some great workshops and classes led by some of the brightest sales minds.  One tip that stood out for us was presented by Udi Ledergor, Chief Evangelist at Gong.  His data showed that cursing actually INCREASES win rates.  But why is this?  Hannah and James share a quick tip, why this works and why you may want to try it on your next sales call.

Link to Gong Data as promised - https://www.gong.io/resources/labs/how-cursing-impacts-sales/#:~:text=Cursing%20Helps%20You%20Win.&text=That's%20because%20sales%20people%20aren,You%20read%20that%20right.

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