We all know that business is about selling your product or service. When it comes to selling, a lot of people have a negative view of what selling is. Many people are frightened by it and, as a result try to be seen as NOT selling. Some of those same people then worry about why their product or service is not selling. Hmmmmm!

Selling, real selling, is not something to be frightened by or of. Selling is just a conversation. Yes, it is a conversation designed to arrive at the right outcome. And understanding how to have that conversation and who to have that conversation with is what makes the difference between a successful business and the other alternative.

Knowing how to have that conversation is what real selling is - no pressure; no need for 'power' tactics; no need for stress & worry - just a conversation to arrive at the right outcome.

How to do it:

• Understand why - precisely why - someone will buy from you

• Understand what the right outcome is

• Know how to introduce yourself

• Have a conversation