If you're feeling more overwhelmed than usual, you are not alone. The year-to-date shelter data shows that intake is up - but not by much compared to the last "normal" year of 2019. Instead, it's mostly driven by a dramatic drop in adoptions which are down roughly 20% from 2019.

How are you communicating to the public at this time of great need, and what are you saying?

We spoke with Caitlin Quinn from HeARTs Speak to learn some quick and practical marketing tips and tricks that can help you break through the noise and get adoptable pets where they belong - in loving homes.