In a surprise to absolutely no one, on-premise consumption declined in 2020 and is taking it’s own sweet time to come back in 2021. According to the ISWR, analysts are predicting that the ration of on-premise beverage alcohol sales will see a long-term, if not permanent, decline. Which isn’t great news for new craft brands or brands with new products seeing as their launch strategies almost always revolve around on-trade activities.

Listen in for the cause, how to embrace it, and two ideas on how your marketing can reach more people plus increase demand.