The 414 LIVE - Increasing campaign effectiveness, myth busting & new opportunities in Out of Home when digital and data planning are brought into the mix.

On this week’s show, Sophie Pemberton, arguably the most out spoken champion and specialist in Out of Home, joins us to give the inside scoop on applying data from multiple sources to Digital Out of Home.

She’ll also share current and future developments for the channel, as well as the techniques which she has seen first hand deliver the best results when first class and creative data planning is applied.

Content Covered:

- What are the capabilities of Out of Home digital advertising and what constructs its

effectiveness

- How data is collected and used in order to build more effective campaigns 

- The development of technological capabilities to create efficient insights for clients

through the purchase of data

- How 'Out Door Data Management Platform' allows to create powerful planning and

management use cases out of purchasing location history data