Agency Journey

Increasing Client Value with Productized Services


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Topics discussed in the episode:

  • From bootstrapped to profitable exit
  • VC funding vs targeted mentorship
  • Creating a JTBD (jobs-to-be-done) framework
  • Launching DFY services on top of software products
  • Finding opportunities in churn surveys
  • SOPs and KPIs: the cornerstones of team expansion
  • The components of successful link building
  • Infographics as a backlink-magnet
  • Incorporating humor in outreach
  • The future of Postaga

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Resources mentioned in this episode:

  • ZenPilot
  • Postaga
  • TinySeed
  • Charm Offensive
  • Grow Together SEO Facebook group

...more
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Agency JourneyBy Gray MacKenzie

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