Daniel Budai is the Founder and CEO of Budai Media, a retention marketing agency that specializes in increasing the Lifetime Value for a brands' customers. After studying geology for six years, Daniel pivoted into the ecommerce space and has been quite successful since that change. Budai Media's expertise is in an omnichannel approach combining email with SMS marketing, AI, push notifications, and loyalty programs. They've had over 160 clients to date, including 2 Fortune 500 companies.

On this episode, Daniel and I talk about the value in loyalty programs, different practices to increase LTV, setting achievable milestones and goals, and much more.