Decipher the enigma of incrementality in marketing alongside our engaging guest, Tom Rathbone, VP of Product at PartnerCentric. Promising to unravel the complexities and nuances of marketing, Tom's insights are akin to an exciting journey into the realm of affiliate channel economics. Curious about how to attribute value to every facet of marketing? Tom's got you covered.

Prepare to navigate the labyrinth of attribution models and the intriguing concept of Buzzstream, a beneficial partner recruitment platform. Uncover the impact of privacy regulations on cross-server tracking as Tom imparts strategies to mitigate cross-device attribution issues. Why should you stay within regulations for effective tracking? What are the implications for the industry? Tom offers enlightening answers that will have you reassessing your strategies.

As we progress through this thought-provoking episode, the discussion shifts to affiliate platform transparency and incentives. Learn from Tom about the importance of data privacy regulations, the pitfalls of sharing Personal Identifiable Information (PII) with affiliates, and creative strategies for incentivizing affiliate partners. Discover the latest trends in affiliate marketing and end the journey with an invaluable affiliate manager checklist. Are you ready to learn from the best in the business? Buckle up, this episode promises a treasure trove of insights!

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