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July 03, 2021

India - The Fastest Growing Podcast Market in the World, Know the stats and trends in Podcasting with Graham Brown

37 minutes

"India is the Fastest Growing Podcast Market in the World” was the key highlight of our guest Graham Brown. He is Host of the Asia Tech Podcast & CEO of Pikkal & Co - an Award-Winning Podcast Agency. His work has been featured in the Financial Times, The Wall Street Journal and he has worked with McKinsey, UTI Investment Bank, AirAsia, Vodafone, UNICEF, and many more. Visit https://www.grahamdbrown.com to know more about him.

Some of the key points of our interaction were:

Spotify will soon become the Google of Sound - Weekly podcast listenership will cross 1 billion in 2021

Podcast is part of the mainstream marketing in many countries such as US, it will take 1-2 years for India to reach where US is now

Youth Population, Diversity and Impact of COVID allowed people to connect virtually and are the prominent reasons for the growth of Podcast market in India.

Brands such as Ford and UTI Investment Bank have already started leveraging podcast in their marketing activities

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By Prince Kumar Singh