On this episode of Westside People, Madhulika Damani, Head of Indian Wear at Trent, takes us through her unlikely journey into fashion. She talks about her fascination with transforming a flat piece of fabric into gorgeous silhouettes for any shape and size as well as how the modern Indian woman inspired her to kick start the kurti revolution, mix & match and various other creative adventures that planted the seed that grew Indian wear at Westside.

 

Shop the look here: www.westside.com

Follow Westside here: https://www.instagram.com/westsidestores

 

CREDITS:

Guest: Madhulika Damani

Executive Producer: Umashan Naidoo

Creative Director: Liana Deboo

Created by Westside

 

This is a Maed in India production.

Head of Production: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Recording Engineer: Kartik Kulkarni

Sound Editor & Mix Engineer: Lakshman Parsuram

Senior Producer: Ruchi Sawardekar

Junior Producer: Jyoti Chaurasiya

Director & Video Editor: Jishnu Guha

Recorded at The Indian Audio Company