Contributor(s): Shahnaz Husain | Over the last few years, India has become one of the fastest-growing economies. Shahnaz Husain's experience is in organic / Ayurvedic beauty care, which has become relevant to the modern world. The world is looking at holistic systems with enlightened eyes. There is a growing global market for alternative medicine and herbal products. Cultural industries also play an important role in the economy, in terms of economic growth, social stability, and generating employment, creating wealth and also preserving culture. In fact, it has been seen that cultural industries have contributed to a rapid rise in GDP. In the present scenario of globalisation, our challenge is to develop holistic beauty and health care for the international market. Shahnaz Husain, pioneer and leader of organic beauty care, has received international acclaim for the practical application of an ancient, holistic, herbal healing system. Today, she heads the largest organisation of its kind in the world with a global network of franchise ventures and over 350 organic formulations for beauty and health care. Her name has become a brand and she herself is the brand ambassador. She has been awarded the Padma Shri, a civilian award by the Government of India in 2006 and Success Magazine's "World's Greatest Woman Entrepreneur" award in 1996.