Indian Influencers: An Inside Affair

A set of youngsters, who consume content on a daily basis through social media, share their thoughts. We try to understand what it is like to be on the receiving end of such myriad content being created. The youngsters praise and criticise this rise of influencers and creators, address disappointments and discuss their tryst with creators.

Anjani Chadha talks to Saumya Sindhu, a Delhi-based digital creator, discussing her journey of content creation, struggles, motivations and what keeps Saumya going. In times of content overload, the episode addresses the perils of influencer culture and the necessary fixes to keep one’s mental health sound from this new-found anxiety-inducing culture.

Mumbai-based psychologist, Nafisa Diwan, discusses various nuances of influencer culture and how it is affecting youngsters and their mental health. The episode touches upon internet induced anxiety, the impact of social media on children, productivity dysmorphia, the responsibility of influencers and many more related issues.

This podcast is a Cine Ink project, produced by Anjani and Prachee, the Cine Ink Interns for the year 2021.

Aman Rawat, Co-founder of Grynow Influencer Marketing Agency, Gurgaon, India, talks about the origin of 'Influencer Marketing' and the reason behind the exponential growth of influencers. In conversation with Anjani Chadha, Aman shares an insight into the industry, valuable for anyone seeking to work with brands or as a social media creator. 

This podcast is a project produced by Anjani and Prachee, Cine Ink Interns for the year 2021.