In this episode Naganand Doraswamy of Ideaspring Capital talks to Litemed founders about pain management devices and their efficacy.

00:00 - Introduction to Litemed 
00:33 - What does Litemed do?
02:58 - Building a device for pain management and the science of it.
08:14 - Litemed's go-to-market strategy.
12:39 - Innovative marketing of Litemed.
15:50 - Marketing spends and getting people to buy the product.
19:23 - Using Litemed.
21:00 - Key challenges of the startup.
26:13 - Figuring out the market as you scale.

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