Uncover Untapped Markets

Indigenous Emojis and Beyond: Matt's Non-Linear Path to Breaking Into Tech with Matthew Heffernan


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Ever thought poetry and computer could mix? Our next guest, Matt, is here to show you how his interests blended together, even though it might sound a bit surprising!  us how non-linear pathways into technology bring a fresh perspective in the product lifecycle. Matt is a proud Luritja person from a small Indigenous community about 250km north west of Alice Springs called Papunya or Warumpi. 


Matt faced some unfair thinking, about his capabilities, that tried to keep him away from tech because of where he's from. But he didn't let that stop him! Matt's journey is inspiring where he uses all his different skills to adapt tech with a cultural twist to it: Indigenous emojis for young Indigenous people to engage in tech and maintain their culture. This episode is all about how he broke into tech and how we can learn from customer segments in the product lifecycle to adapt technology to grow your bottom line.

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Uncover Untapped MarketsBy Junie Baptiste Poitevien