Indonesia is the fastest growing insurance market in the world. Giacomo Ficari joins us to discuss how his start-up LifePal seeks to remove many of the frictions and the inefficiencies associated with the traditional agent-driven approach, to apply more of a direct-to-consumer model for Indo customers. A member of the Lazada "diaspora", Giacomo discusses his journey from banking in London to various entrepreneurial roles in Southeast Asia, striking a complementarity with his three fellow cofounders at LifePal, and how the company is now reimagining the insurance journey around massive verticals such as automobiles.