Indonesia has become a crucible for tremendous amounts of experimentation in ecommerce business models. Steven Wongsoredjo, Cofounder and CEO of Super, has combined both the group-buying elements of global category leaders such as China's Pinduoduo, along with several uniquely Indonesian aspects such as agent-based sales. Shirking the "Jabodetabek" focus of most other ecommerce platforms, Super has instead found strong growth in Tiers 2 & 3 and rural markets in the eastern parts of Indonesia. Super estimates this unique social commerce opportunity to be USD200b in size.